Beyond The Bet
Beyond The Bet is a visually compelling web campaign aimed at individuals aged 18–25, aimed to raise awareness about responsible gambling.
Beyond The Bet
Beyond The Bet
Beyond The Bet is a visually compelling web campaign aimed at individuals aged 18–25, aimed to raise awareness about responsible gambling.
Beyond The Bet is a visually compelling web campaign aimed at individuals aged 18–25, aimed to raise awareness about responsible gambling.
6 Weeks
6 Weeks
Campaign
Campaign
Solo Project
Solo Project
Discovery 🔬
Existing Literature
To ensure our design was inclusive and intuitive we examined Steven Hoober’s research, “How Do Users Really Hold Mobile Devices?”, which provided some key insights into natural hand positions and thumb reach. We also references Apple’s Human Interface Guidelines to align with industry standards. Our findings helped us shape a final design that was intuitive and user-friendly.
Thematic Analysis
After we conducted a Thematic Analysis on our interview transcripts, key findings began to emerge: A simple interface was the preference of our target audience, the app needed to be quick to use, and users were more concerned with the applications functionality than its aesthetics.
The first step to solving any problem is understanding it. By combining interview data from end-users and secondary research, we aimed to create a solution that not only works, but also integrates seamlessly into target audience's lifestyle
Competitor Analysis
We conducted an comprehensive competitor analysis on existing products and services similar to Altor. We aimed to find areas in which other products succeeded and where they fell short. We observed various strengths and weaknesses based on user reviews and design choices. These findings helped us to shape our final design, identifying gaps and opportunities that informed a more competitive and user-focused final design.
Interviews
As a group we conducted numerous semi-structured interviews with members of our target audience. My role was to lead the interviews, asking questions and probing responses that seemed relevant to our research aims. The aim of the interview was to gain a deeper understanding of what experience our target audience has with smart technology, what pain points they had with the existing Altor app, as well as any additional insights that could help us create an effective design solution.
Due to a strict timeline and scheduling conflicts, we did not get to interview as many participants as we had originally intended to, however we felt that the responses gained were still rich enough to develop an effective solution.
Discovery 🔬
The Problem
It’s clear that there is a serious gambling problem in Australia that remains taboo, a topic of conversation untalked about. As of 2018, Australians lose approximately $25 billion to legal forms of gambling each year making Australia the biggest loser per capita on Earth! (Gambling in Australia, 2023).
A Survey conducted in 2023 found that on average, 38% of Australian adults gambled on a weekly basis, (48% for men and 28% for women); 'At risk gambling' was at a staggering 71% among men aged 18-34. (Gambling in Australia, 2023).
Existing Campaigns
To gain a deeper understanding into the problem I was trying to tackle, I conducted a competitor-analysis-of-sorts on existing gambling relief campaigns to learn how they each address the billion-dollar issue. What I found was that most existing campaigns adopted a medicinal, clinical style, using sterile visuals, formal language, and somber tones. While this approach effectively highlighted the seriousness of gambling addiction, it often felt impersonal and unrelatable, particularly for the younger demographic (ages 18-34) most affected by gambling.
There is a clear disconnect between the aesthetic and visual style of available support services and the flashy, engaging branding of gambling industry giants. Gambling companies like Sportsbet dominate prime-time television, social media platforms, and even YouTube videos targeted at audiences too young to gamble. Their advertisements feature loud, booming voices, eye-catching visuals, and an exciting tone that encourages viewers to spend their hard-earned money on bets. PointsBet goes a step further, using high-profile celebrity endorsements to lend credibility and appeal to their services. In contrast, support services often rely on subdued, clinical visuals and messaging that struggle to compete with the bold, immersive campaigns of gambling brands, leaving those most at risk disconnected and less likely to engage.
Define 📖
Persona
We used our findings from the discovery phase to construct a primary persona that would help us make informed design decisions throughout the project.
User Journey Map
A user journey map was created based on the existing Altor application, outlining pain points and opportunities.
By putting ourselves in the user’s shoes, we pinpointed where we could improve the interactions and amplify the overall satisfaction.
Problem Statement
We shaped the following problem statement using the data we gathered from our interviews and secondary research.
"How might we design an app that is easy-to-use and minimalistic, enabling to respond to security breaches quickly and efficiently"
Define 📖
Persona
We used our findings from the discovery phase to construct a primary persona that would help us make informed design decisions throughout the project.
User Journey Map
A user journey map was created based on the existing Altor application, outlining pain points and opportunities.
By putting ourselves in the user’s shoes, we pinpointed where we could improve the interactions and amplify the overall satisfaction.
Problem Statement
We shaped the following problem statement using the data we gathered from our interviews and secondary research.
"How might we design an app that is easy-to-use and minimalistic, enabling to respond to security breaches quickly and efficiently"
Ideation & Design 💡
Brainstorming
We utilised our problem statement and began our ideation stage by conducting a lotus brainstorm, exploring key areas in which our design solution needed to succeed. We also employed Crazy 8s, a tried and tested method for coming up with a large range of ideas in a short amount of time. Lastly, we challenged ourselves to come up with the worst possible solutions as a way to reverse engineer effective solutions.
Wireframes
Our early wireframes focused on simplifying the existing app’s layout, emphasising thumb-friendly interactions, and easy access to key features. We stripped down unnecessary elements and restructured the layout to reduce cognitive load, ensuring users could navigate the app without any issues.
Rapid Prototyping
Like the countless steps Edison took to invent the lightbulb, our designs were tested time and time again, addressing user feedback along the way. Every adjustment, test, and refinement brought us closer to our final design solution.
Ideation & Design 💡
Brainstorming
We utilised our problem statement and began our ideation stage by conducting a lotus brainstorm, exploring key areas in which our design solution needed to succeed. We also employed Crazy 8s, a tried and tested method for coming up with a large range of ideas in a short amount of time. Lastly, we challenged ourselves to come up with the worst possible solutions as a way to reverse engineer effective solutions.
Wireframes
Our early wireframes focused on simplifying the existing app’s layout, emphasising thumb-friendly interactions, and easy access to key features. We stripped down unnecessary elements and restructured the layout to reduce cognitive load, ensuring users could navigate the app without any issues.
Rapid Prototyping
Like the countless steps Edison took to invent the lightbulb, our designs were tested time and time again, addressing user feedback along the way. Every adjustment, test, and refinement brought us closer to our final design solution.
Final Design Solution
Final Design Solution
Our final solution combined all of the key insights we had uncovered over the course of the project, delivering a solution that met user needs and left the client impressed. But we didn't stop there! Through our research, we also identified key areas for additional features beyond the scope of the project. While we did not prototype these ideas due to time constraints, Altor was appreciative of the extra considerations we had put into their application.
Our final solution combined all of the key insights we had uncovered over the course of the project, delivering a solution that met user needs and left the client impressed. But we didn't stop there! Through our research, we also identified key areas for additional features beyond the scope of the project. While we did not prototype these ideas due to time constraints, Altor was appreciative of the extra considerations we had put into their application.
