Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
Featherly
Featherly is a social networking app for adults aged 50–75, focused on enhancing digital literacy and encouraging community through birdwatching. Designed for a welcoming and safe user experience, it includes advanced usability and error prevention features. Featherly is available on mobile, desktop, and Apple WatchOS.
12 Weeks
12 Weeks
Adobe XD
Adobe XD
Solo Project
Solo Project
Discovery 🔬
Interviews
A total of 8 interviews were conducted, participants varied in age, ethnicity, and technological understanding. While there were certain topics and areas of exploration, each interview was conducted in a semi-structured manner.
The goal of the interview was to gain an understanding of how 50-75 year olds currently use the internet and/or social media, as things that seem intuitive to young adult designer like myself may not seem overly intuitive to someone within the 50-75 year old age demographic.
While not all participants may use social media, all participants showed various levels of social media related soft-skills (such as navigating user interfaces, uploading files and content, browsing content, etc.)
Discovery 🔬
Interviews
A total of 8 interviews were conducted, participants varied in age, ethnicity, and technological understanding. While there were certain topics and areas of exploration, each interview was conducted in a semi-structured manner.
The goal of the interview was to gain an understanding of how 50-75 year olds currently use the internet and/or social media, as things that seem intuitive to young adult designer like myself may not seem overly intuitive to someone within the 50-75 year old age demographic.
While not all participants may use social media, all participants showed various levels of social media related soft-skills (such as navigating user interfaces, uploading files and content, browsing content, etc.)
Discovery 🔬
Interviews
A total of 8 interviews were conducted, participants varied in age, ethnicity, and technological understanding. While there were certain topics and areas of exploration, each interview was conducted in a semi-structured manner.
The goal of the interview was to gain an understanding of how 50-75 year olds currently use the internet and/or social media, as things that seem intuitive to young adult designer like myself may not seem overly intuitive to someone within the 50-75 year old age demographic.
While not all participants may use social media, all participants showed various levels of social media related soft-skills (such as navigating user interfaces, uploading files and content, browsing content, etc.)
Define 📖
Persona
We used our findings from the discovery phase to construct a primary persona that would help us make informed design decisions throughout the project.
User Journey Map
A user journey map was created based on the existing Altor application, outlining pain points and opportunities.
By putting ourselves in the user’s shoes, we pinpointed where we could improve the interactions and amplify the overall satisfaction.
Problem Statement
We shaped the following problem statement using the data we gathered from our interviews and secondary research.
"How might we design an app that is easy-to-use and minimalistic, enabling to respond to security breaches quickly and efficiently"
Define 📖
Persona
We used our findings from the discovery phase to construct a primary persona that would help us make informed design decisions throughout the project.
User Journey Map
A user journey map was created based on the existing Altor application, outlining pain points and opportunities.
By putting ourselves in the user’s shoes, we pinpointed where we could improve the interactions and amplify the overall satisfaction.
Problem Statement
We shaped the following problem statement using the data we gathered from our interviews and secondary research.
"How might we design an app that is easy-to-use and minimalistic, enabling to respond to security breaches quickly and efficiently"
Define 📖
Persona
We used our findings from the discovery phase to construct a primary persona that would help us make informed design decisions throughout the project.
User Journey Map
A user journey map was created based on the existing Altor application, outlining pain points and opportunities.
By putting ourselves in the user’s shoes, we pinpointed where we could improve the interactions and amplify the overall satisfaction.
Problem Statement
We shaped the following problem statement using the data we gathered from our interviews and secondary research.
"How might we design an app that is easy-to-use and minimalistic, enabling to respond to security breaches quickly and efficiently"
Ideation & Design 💡
Brainstorming
We utilised our problem statement and began our ideation stage by conducting a lotus brainstorm, exploring key areas in which our design solution needed to succeed. We also employed Crazy 8s, a tried and tested method for coming up with a large range of ideas in a short amount of time. Lastly, we challenged ourselves to come up with the worst possible solutions as a way to reverse engineer effective solutions.
Wireframes
Our early wireframes focused on simplifying the existing app’s layout, emphasising thumb-friendly interactions, and easy access to key features. We stripped down unnecessary elements and restructured the layout to reduce cognitive load, ensuring users could navigate the app without any issues.
Rapid Prototyping
Like the countless steps Edison took to invent the lightbulb, our designs were tested time and time again, addressing user feedback along the way. Every adjustment, test, and refinement brought us closer to our final design solution.
Ideation & Design 💡
Brainstorming
We utilised our problem statement and began our ideation stage by conducting a lotus brainstorm, exploring key areas in which our design solution needed to succeed. We also employed Crazy 8s, a tried and tested method for coming up with a large range of ideas in a short amount of time. Lastly, we challenged ourselves to come up with the worst possible solutions as a way to reverse engineer effective solutions.
Wireframes
Our early wireframes focused on simplifying the existing app’s layout, emphasising thumb-friendly interactions, and easy access to key features. We stripped down unnecessary elements and restructured the layout to reduce cognitive load, ensuring users could navigate the app without any issues.
Rapid Prototyping
Like the countless steps Edison took to invent the lightbulb, our designs were tested time and time again, addressing user feedback along the way. Every adjustment, test, and refinement brought us closer to our final design solution.
Ideation & Design 💡
Brainstorming
We utilised our problem statement and began our ideation stage by conducting a lotus brainstorm, exploring key areas in which our design solution needed to succeed. We also employed Crazy 8s, a tried and tested method for coming up with a large range of ideas in a short amount of time. Lastly, we challenged ourselves to come up with the worst possible solutions as a way to reverse engineer effective solutions.
Wireframes
Our early wireframes focused on simplifying the existing app’s layout, emphasising thumb-friendly interactions, and easy access to key features. We stripped down unnecessary elements and restructured the layout to reduce cognitive load, ensuring users could navigate the app without any issues.
Rapid Prototyping
Like the countless steps Edison took to invent the lightbulb, our designs were tested time and time again, addressing user feedback along the way. Every adjustment, test, and refinement brought us closer to our final design solution.
Final Design Solution
Final Design Solution
The final prototype effectively created a user-friendly experience by prioritizing simplicity and intuitive design. Based on user feedback and testing, it featured clear navigation and accessible interfaces, aligning with the target audience's preferences and digital literacy. This approach minimised confusion, improved task completion, and ensured an engaging, positive experience.
